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2 Woodberry Grove
London, N12 0DR
United Kingdom

+44 20 7207 0467

Fantastic fashion for kids - award nominated fairy tale inspired luxury clothing British brand - from London with love x

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Fantastic Fashion for Kids

Tails and Tales is a new luxury children’s wear brand offering contemporary fairy tale enthused clothing for boys and girls between 2 and 9 years of age.

Merging together storytelling and clothing in one, Tails and Tales presents an innovative concept that celebrates the magic of childhood.  Each collection introduces a new adventure, inspired by fairy tales and storytelling.






Dressing up is an inevitable part of childhood: it feeds imagination, opens doors to discovery and self-expression, and unravels the magic realm of characters into the real world.

With a focus on design and practicality, using high quality fabrics and trimmings, each item is designed to keep kids entertained and parents happy.  They combine high quality longevity with style and versatile fun.  Tails and Tales’ range allows kids to reflect their personalities but is flexible enough to be worn as everyday items of clothing.

Tails and Tales’ first season is inspired by Alice’s Adventures in Wonderland’s main characters of Alice, the Queen of Hearts and the Mad Hatter. 

All rights, including copyright, in the content of these web pages are owned or controlled for these purposes by Tails and Tales Limited.  You are not permitted to copy, broadcast, download, store (in any medium), transmit, show or play in public, adapt or change in any way the content of these web pages for any any oher purpose whatsoever without the prior written permission of Tails and Tales Limited.